Message behind the Design

DesignBlitz is almost like a PhotoBlitz. You’re still taking photos and looking for specific things, but different specific things.

Before starting the assignment, I read through the Design Resources page so I would know what to look for (even though I probably read it 20 times again after that). I couldn’t remember all of the elements, so I decided to take a picture of anything that stood out to me or was different.

Alas, I started my adventure in the University Center.

My first stop was at the cork board that I’m not sure is ever cleaned off.

Although this photo wasn’t of a specific concept, I liked it because I think it emphasizes how different all of the designs can be. You can look at it for a long time and still see new things.

My first real capture was this building sign.

This is a sign that is meant to be simple and not distracting. Why? Because it conveys a certain message. As mentioned in the IG post, there’s no time for distractions if there is an emergency that could cause someone to overlook the sign. It effectively gets its message across.

My second design find was something that always stood out to me because it is so different.

Instead of a poster, it is a glass award that has been hanging on the first floor of the UC for as long as I can remember. I like to think that this displays a minimalist quality because there is no color, no change in font, etc. And the three circles holding it up are minimalist themselves. Because the creators “did more with less” I am always gravitated towards it to see what it says.

I also think that this may be a bad thing, too. I’m interested in it, but I don’t like it. Maybe I’m just not a minimalist person. Nothing about it besides the fact that it is bland makes it stand out to me. It works as decor, but I’m not so sure about how it helps push the message of the award.

I then trekked over to the Jepson science center (my home) for some other business and to bug my professor when I saw this sign.

Lab safety is super important and the designers did a good job of emphasizing this. What I think they did is use dominance to first attract your eyes to the cartoon, which is universal no matter what language you speak, and then the second thing you look at is the title. In an emergency where you would need to use the shower or eyewash, the dominance of the cartoon helps you locate and identify it quickly.

My final design picture was taken when I turned in to my shift at the library for the evening.

This poster has been up for a long time (years) because it is important and powerful. I think there are a lot of different design qualities in this one, but the one that stood out to me the most was rhythm. As mentioned in the design resources page, rhythm is “repetition…that can establish pattern or texture.” The small questions in the background that represent examples of consent create that pattern or texture, even though they aren’t the same words. The texture makes the sign more appealing.

I think most of the qualities I mentioned can be pretty effective, but the thing is that you have to do it right. It can’t be distracting, overbearing, hard to understand, etc. I believe that the design qualities have to help further convey the message.

I’m now going to look at every poster with a critiquing eye!

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